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Resources

LED Whitepaper

In 2012, IFS developed an LED lighting system with their partners for implementation on impulse fixtures. In order to prove the effectiveness of the system, a test was required. The information below is the detail and results of that test.
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IFS – what we can do for you

IFS – what we can do for you

Just like our fixtures, we are able to customize our services to meet the needs of our Client. Our extensive experience working within multiple markets and categories is a valuable resource when picking a retail display manufacturer.
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How to Get Into the Mind of a Millennial

How to Get Into the Mind of a Millennial

B2B marketing is all about finding out what's most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost. What's really important to Millennials? Are they a target audience for the B2B sector? How do you market to them?
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Webcast: Merchandising Programs that Drive Shopper Engagement

Webcast: Merchandising Programs that Drive Shopper Engagement

How can retailers engage with CPG partners to deliver solutions that more efficiently utilize store labor while providing for more valuable engagement between store personnel and shoppers? What tools are available for retailers to connect the in-store experience to an E-Comm platform to realize Omni-Channel opportunities? How can retailers leverage merchandising and signage to meet localized demands?
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5 Shopper Trends That will Shape the Future of Beauty Retailing

5 Shopper Trends That will Shape the Future of Beauty Retailing

Shopper research firm WSL Strategic Retail shared five shopper-led trends that are transforming the Beauty landscape, based on WSL’s latest proprietary How America Shops research. During her presentation, Martinek discussed the numbers behind these trands, and the implications for manufacturers and retailers across several categories and channels of beauty.
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Five Great Videos That Define The Future of Retail

Five Great Videos That Define The Future of Retail

For those that have seen me speak around the world, you will recall my passion for sharing innovative videos that with few or no words convey powerful messages. The days of busy PowerPoint charts are over. For my entire career, the mantra has been "less words, more graphics". In a world where our attention span is down to 8 seconds, even 140 or less Twitter characters are too much to actually read.
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Center Store and Front End Matter

Center Store and Front End Matter

What will trading partners learn? That transforming your customer experience is essential for total-store success! Heated competition between brick-and-mortar retailers and e-commerce is changing the in-store experience. The shopper is focused and has less time to browse -- how should that affect new store layouts and aisle design?
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ECRM’s The Three Mind-States of the Front-End Shopper

ECRM’s The Three Mind-States of the Front-End Shopper

According to Sarah Glisman, National Impulse Racking Manager for the Wm. Wrigley Co., who spoke about POP merchandising trends during ECRM’s Fixture Review: Checklane & POP Merchandising EPPS Event this past February in Las Vegas, there is an emotional path that consumers experience during the shopper journey. At the start, when they enter the store, they are most excited, and that level of excitement drops as they make their way through the store, and is the lowest level by the time they get to the front-end checkout.
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The Future of the Front End.  Innovations promise to revitalize the section.

The Future of the Front End. Innovations promise to revitalize the section.

In its present state, the average supermarket front end is overdue for a makeover. “Today, the front end continues to serve a transactional role for both retailers and shoppers, and frankly very little innovation has occurred in this space,” notes Michael Taylor, president, North America private brand at Stamford, Conn.-based Daymon Worldwide. “For retailers, it’s the last point of contact, and the last chance to sell something to the shopper. This is why we typically find impulse or convenience items like batteries or snacks at checkout.”
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Mars & Wrigley Helping Grocers Light Up Sales

Mars & Wrigley Helping Grocers Light Up Sales

Mars Chocolate North America and Wrigley are helping grocery retailers boost impulse sales in the confectionery category with a new display technique. Currently rolling out to grocery retailers across the country are front-end display racks illuminated with LED lights. These new racks — which create a brighter environment and make it more appealing for shoppers to browse while waiting to check out — can lift front-end grocery sales by 10 percent to 12 percent, according to the Hackettstown-based candy and snacks manufacturer.
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