In 2012, IFS developed an LED lighting system with their partners for implementation on impulse fixtures. In order to prove the effectiveness of the system, a test was required. The information below is the detail and results of that test.
A test was conducted for six months between January 19 and July 20, 2013 of the effectiveness of LED lighting in 16 grocery stores in Pittsburgh, PA and Columbus, OH. The test was conducted under the following conditions to accurately gauge the effectiveness of adding LED lights to impulse merchandising fixtures:
All categories in the test stores outperformed control stores.
Customers are attracted to brightly illuminated displays which results in increased sales.
IFS believes that LED lights succeed in bringing colors and products to life. This increases browse time and impulse buying at the checkout. Since this test, IFS has rolled out 4000+ stores and 40,000+ fixtures with high-impact LED lighting highlighting one or multiple categories in stores throughout the United States.